Elegant
PropTech Solutions
Transform unbuilt properties into high-converting digital assets. We engineer real-time digital twins, virtual walkthroughs, and interactive sales galleries that slash real estate sales cycles and secure early buyer commitments.
Elegant
What is a Real Estate Interactive Agency?
Elegant
A real estate interactive agency designs and develops navigable 3D property software such as digital twins, real-time walkthroughs, and 360° virtual tours. By enabling buyers to explore, inspect, and customize unbuilt architecture via web browsers or sales gallery touchscreens, these applications drastically accelerate pre-sale conversion rates.
Traditional marketing materials like static 2D floor plans and pre-rendered videos force buyers to use their imagination. Renderlounge removes the guesswork by deploying fully interactive software. We allow your prospects to step inside your development, change material finishes on the fly, and experience spatial views months before ground is broken.
Elegant
The Three Pillars of Interactive PropTech
Real-Time 3D Walkthroughs
We build your property natively inside Unreal Engine 5 for offline solutions. For online solutions, instead of forcing users to download massive files or own a high-end gaming PC or incur recurring Pixel-streaming costs, we have developed our proprietary Vantage Engine. The heavy 3D graphics are optimized and played instantly to any smartphone, tablet, or web browser.
Immersive 360° Virtual Tours
For masterplans and multi-unit high-rises, we create hyper-accurate, web-optimized virtual tours. Users can navigate fluidly from a bird’s-eye drone map down into specific apartments, clicking hotspots to view true-to-scale window views and interior spaces.
Digital Twins for Tourism & Marketing
We build photorealistic, 1:1 scale digital replicas of cities, luxury resorts, and cultural landmarks to power next-generation virtual tourism. Built for destination marketing organizations (DMOs) and premium hospitality groups, these interactive environments serve as the ultimate digital marketing vehicle. They allow global travelers, investors, and guests to explore spaces autonomously from any device, driving direct bookings and international engagement.
Elegant
Our Production Sequence
1
BIM Optimization & Logic Structuring
We unpack your Revit or architectural assets, cleaning up complex polygon data to optimize them for real-time framerates. We map out the internal logic for door interactions, lighting switches, and UI navigation.
2
Scripting & Engine Staging
Using Unreal Engine’s visual scripting architecture, we code custom user interfaces, material configuration menus, and accurate location-tracking coordinates directly into the virtual environment.
3
Cloud Server Setup & Optimization
We deploy the compiled 3D build (Vantage Engine) onto enterprise cloud networks. We balance the compression ratios to ensure crisp 1080p/4K visual delivery with sub-100ms latency on standard mobile connections.
4
Sales Gallery & Web Integration
We deliver custom iframe embed links for your corporate website or build standalone executable software configured perfectly for large-format touchscreens inside physical real estate sales galleries.
FAQs
What's the difference between a rendered walkthrough and a digital twin?
A walkthrough is a fixed animated sequence through a space. A digital twin is a persistent, explorable 3D environment that buyers, sales teams, or facilities staff can return to and navigate freely, reused indefinitely rather than produced once.
Can buyers explore a digital twin themselves, or is it presentation only?
Both are possible, we deliver fully interactive builds (desktop or VR) for self-guided exploration, as well as guided walkthrough formats for presentations and sales offices.
Does this integrate with our existing sales or PropTech platform?
In most cases yes, we scope integration requirements (file formats, embedding, hosting) as part of the project brief.
Is this only for large developments, or does it work for single properties too?
Both. Digital twins are most cost-efficient for larger developments with many units, but interactive visualization works well for single high-value properties too.